In today’s world of digital marketing, Pay-Per-Click (PPC) campaigns generate traffic, bring in leads, and make conversions. But to ensure a maximum return on investment (ROI), tracking and analyzing PPC campaign performance is a must. Luckily, there are several tools available for…

This is a special field that is expanding rapidly. Creating content for businesses is a platform through which a marketer should groom his brand, market his offerings, and engage his customers. Businesses use different kinds of content types to connect to specific…

In this digital-first world that we live in, social media is no longer an option; rather, it is an obligation. Creating the social media accounts is just the beginning. Strategic planning is what is needed to make social media count. In this…

Keyword research is the core aspect of a successful SEM strategy. Proper keyword selection ensures that your ads show to the right audience, which helps drive traffic, convert leads, and improve on returns. In this guide, we will discuss the key steps…

The job market is changing so fast that there will be a high rise in demand for specialized skills. Among them all, online marketing training with practical experience has emerged as a critical area of specialization. Whether one is a graduate, career…

Becoming viral on social media in this era of digitization is one thing that a majority of brands and influencers dream about. Viral content is spread like wildfire, reaching thousands and even millions of users within a very short span. But what…

In the ever-evolving landscape of digital marketing, trends and technologies open up new paths while simultaneously bringing forth challenges. However, along those lines, modern-day marketers, in their fight to strengthen their strategic advantages, empowered by the nature of digital marketing, have taken…

Thus, incessant changes in the market in eCommerce make it an absolute necessity for organizations that hope they would still be relevant by 2025 to keep up with live trends. Technology is very fluid yet forms the basis of consumer expectations’ evolution….

The creation of efficient value constructs for potential customers and their engagement is one of the few challenges that marketers are facing in such a competitive era of the digital marketplace. Data is everything for marketers today. Such campaigns leverage the power…

Facebook Ads have now become one of the well-known tools any business can leverage to create awareness, leads, or sales. For a campaign to be successful and bring in profit, it will require a strategy. In this guide, we’ll take you through…